🔥 Modulify.ai - Design Webflow sites with AI →
Figma has become the go-to design tool for UI designers, product teams, and brand professionals worldwide. With over 8 million users as of 2024 (Figma Community Stats), knowing how to properly handle logos in Figma is essential for creating polished designs, mockups, and presentations.
Figma has become the go-to design tool for UI designers, product teams, and brand professionals worldwide. With over 8 million users as of 2024 (Figma Community Stats), knowing how to properly handle logos in Figma is essential for creating polished designs, mockups, and presentations.
Whether you're building a UI mockup, creating a brand presentation, or designing a marketing asset, logos are fundamental elements that require careful handling. This guide will walk you through everything you need to know about importing, managing, resizing, and exporting logos in Figma.
Using logos in Figma goes beyond simply dragging and dropping an image file. It involves understanding file formats, maintaining visual quality at different sizes, preserving brand consistency, and creating efficient workflows that save time across multiple projects.
Professional logo usage in Figma means:
According to a 2023 design workflow study, 68% of designers reported that improper asset management was one of their biggest productivity bottlenecks. Learning proper logo handling techniques can significantly improve your design efficiency.
Not all logo file formats are created equal. Figma supports multiple file types, but some work better than others for logo usage.
SVG (Scalable Vector Graphics) is the preferred format for logos in Figma. Here's why:
SVG files maintain their crisp appearance whether you're viewing them at 16px or 1600px. This makes them ideal for responsive designs and high-resolution displays. According to W3C usage statistics, SVG adoption in web design has grown by 34% since 2020, reflecting its importance in modern design workflows.
For more details on why SVG is crucial for web and design work, check out this guide on best logo formats for websites.
PNG files have their place in Figma workflows, particularly when:
Best practices for PNG logos:
Use high-resolution files (at least 2x or 3x the display size) to maintain quality. Look for transparent backgrounds to ensure flexibility across different design contexts. Be aware that PNGs cannot be scaled up indefinitely without pixelation.
JPEG files should generally be avoided for logo work in Figma because:
If you only have a JPEG logo, consider using a vectorization tool to convert it to SVG, or reach out to the brand owner for a proper vector file.
Figma offers multiple methods for importing logos, each suited to different workflows and scenarios.
The simplest approach is dragging a logo file directly onto your Figma canvas.
Steps:
This method works instantly for SVG files and imports them as editable vector objects. For PNG files, they'll be imported as image objects.
For more control over placement:
This method is useful when you want to be deliberate about where the logo appears.
You can also copy logos from other sources:
Pro tip: When copying from websites, right-click on SVG logos and select "Copy Image" to preserve vector data.
Several Figma plugins streamline logo importing:
According to Figma Plugin statistics, asset management plugins see an average of 2.3 million weekly installs, demonstrating how designers prioritize efficient logo workflows.
Maintaining logo quality during resizing is crucial for professional design work. Improper resizing can distort proportions, blur details, or create awkward spacing issues.
Figma's constraints feature helps maintain logo proportions during resizing:
This ensures that when you resize the container, the logo scales proportionally rather than stretching or squashing.
To manually resize while maintaining proportions:
Alternatively, in the Design panel, you'll see a lock icon between the width and height values. Clicking this locks the aspect ratio, ensuring proportional changes even when entering exact dimensions.
Maintain minimum sizes. Most brand guidelines specify minimum logo sizes (typically 16-24px height for digital use) to ensure legibility. Going below these thresholds can make logos appear blurry or lose important details.
Use even numbers. When possible, size logos to even pixel dimensions (e.g., 48px instead of 47px) for crisper rendering, especially at smaller sizes.
Test at different scales. Always preview your logo at the actual size it will appear. A logo that looks perfect at 200px might lose detail at 24px.
According to Nielsen Norman Group research, icons and logos below 20px begin to lose recognition, making proper sizing critical for usability.
Logos often need breathing room. Create a frame around your logo with appropriate padding:
This approach ensures consistent spacing when placing logos in different contexts. Many brand guidelines specify minimum clear space (often measured as a percentage of logo height), typically around 25-50% of logo height on all sides.
Understanding when to use different logo variants is essential for maintaining brand consistency and ensuring visual effectiveness across various design contexts.
Colored logos are typically the primary brand representation and should be used:
Color accessibility matters. According to WCAG 2.1 guidelines, logos should maintain a contrast ratio of at least 3:1 against their background for visual accessibility.
For access to professionally formatted colored logos, explore this colored logo collection optimized for Figma workflows.
Black logos work best for:
Black logos provide clarity and elegance, particularly in minimalist design contexts. They're also essential for ensuring legibility when color printing isn't available or cost-effective.
Browse ready-to-use black logos formatted for immediate Figma import.
White logos are essential for:
With dark mode adoption reaching 82% among mobile users (Android Authority, 2023), having white logo variants has become increasingly critical for modern UI design.
Find professionally prepared white logos ready for dark background applications.
Rather than importing multiple versions, you can create variants within Figma:
For black and white variants from colored SVGs:
For more complex adjustments:
Use Figma's Stroke and Effect properties to create outline versions or add subtle shadows for better visibility on varied backgrounds.
Always test logo variants in context:
A 2022 usability study found that 31% of users struggled with brand recognition when logos lacked proper contrast, highlighting the importance of correct variant usage.
Creating logo components is one of the most powerful ways to maintain consistency and efficiency in Figma.
Components offer significant advantages:
According to Figma's 2023 State of Design report, teams using component libraries report 40% faster design iteration compared to those without systematic component usage.
Steps to create a logo component:
Your logo now appears in the Assets panel for reuse throughout your file.
For comprehensive logo management, use Figma's variant feature:
This creates a variant component set that lets you switch between logo versions from a single dropdown in the Design panel.
Naming convention best practice:
Use a hierarchical structure: Logo / [Type] / [Color]
Examples:
This naming structure makes logos easy to find and maintain, especially in large design systems.
To use logo components across multiple Figma files:
Teams using shared component libraries report 25-35% reduction in design inconsistencies.
Knowing how to export logos properly ensures they work correctly in different contexts, from web development to presentations.
Configure export settings for logos:
Common export configurations:
For web-ready SVG exports:
SVG export options to consider:
According to HTTP Archive data, SVG files are on average 58% smaller than equivalent PNG files for logos and icons, making them ideal for web performance.
PNG export best practices:
For standard displays, export at 1x. For retina and high-DPI screens, export at 2x or 3x. For presentations, 2x typically provides sufficient quality without excessive file sizes.
Export multiple scales simultaneously:
This approach ensures you have appropriate assets for every use case, from web development to high-resolution printing.
For exporting multiple logo variants efficiently:
Pro tip: Use Figma's Slice Tool (S key) to define precise export areas for logos with variable padding or positioning.
For web development:
For presentations:
For print:
For mobile apps:
A 2023 developer survey showed that 76% of developers prefer receiving assets in multiple resolutions, eliminating the need for manual scaling.
Even experienced designers make mistakes when working with logos. Here are the most common issues and how to avoid them.
The problem: JPEG logos and low-res PNGs lose quality when scaled or appear pixelated at display size.
The solution: Always source SVG versions first. If only raster files are available, request high-resolution PNGs (at least 2x intended display size) or use vectorization tools like Adobe Illustrator's Image Trace or online services.
The problem: Stretching or squashing logos without maintaining aspect ratio violates brand guidelines and looks unprofessional.
The solution: Always hold Shift while resizing, or lock the aspect ratio in the Design panel. Use Scale constraints when working with responsive frames.
The problem: Logos scaled too small lose legibility and detail.
The solution: Check brand guidelines for minimum sizes (typically 16-24px for digital). Create component variants for smaller use cases, potentially using simplified logo versions (icon only, wordmark removed) when space is limited.
The problem: Using colored logos on busy backgrounds, white logos on light backgrounds, or black logos on dark backgrounds creates contrast and legibility issues.
The solution: Test logos in context. Use contrast checking tools. Create and use appropriate variants: colored for clean backgrounds, white for dark backgrounds, black for light backgrounds.
The problem: Manually updating dozens of logo instances when a logo changes wastes time and invites inconsistencies.
The solution: Convert logos to components immediately. Use variants for different versions. Publish component libraries for team-wide access.
The problem: Placing logos directly against edges or other elements violates brand guidelines and creates cramped designs.
The solution: Frame logos with appropriate padding (typically 25-50% of logo height). Define clear space in component documentation. Use auto-layout frames to maintain consistent spacing.
The problem: Modifying logo shapes, proportions, or core brand elements without authorization violates brand guidelines.
The solution: Only modify logo colors when creating approved variants. Never adjust shapes, spacing, or proportions. When in doubt, consult official brand guidelines or contact brand teams.
According to brand consistency research by Lucidpress, maintaining consistent brand presentation across platforms increases revenue by an average of 23%, making proper logo handling a business imperative, not just a design preference.
The problem: Loose logo files scattered across projects make maintenance and updates difficult.
The solution: Organize logos in dedicated component pages or libraries. Use clear naming conventions. Document usage guidelines within Figma using description fields.
Building a comprehensive logo library can be time-consuming. Here are resources for finding professionally prepared logo assets optimized for Figma workflows.
For designers needing quick access to brand logos in multiple variants, LogoToUse provides curated collections organized by color and type:
These collections are particularly useful for:
UI mockups and prototypes where you need placeholder brand assets during the design phase. Presentation design requiring multiple brand logos for client work or case studies. Marketing materials showcasing partnerships, integrations, or client lists.
Important note: When using third-party logo resources, always respect trademark rights. Use logos as placeholders during design phases, and replace with official brand assets from proper sources before final delivery or publication. Never claim trademark ownership or use logos in ways that suggest false endorsement.
For final production work, always source logos from official brand resources:
The Figma Community offers logo collections and brand kits:
Many large companies publish their design systems publicly:
These often include logo usage guidelines and ready-made components.
Combining the techniques covered in this guide creates a professional, efficient logo workflow:
Setup phase:
Usage phase:
Maintenance phase:
Collaboration phase:
Teams following systematic logo workflows report significant efficiency gains. According to Figma's internal research, organized component libraries reduce asset search time by 70%, freeing designers to focus on creative problem-solving rather than administrative tasks.
Proper logo handling in Figma is a fundamental skill that separates amateur designers from professionals. By following the practices outlined in this guide (using SVG files, creating components, maintaining variants, respecting sizing guidelines, and organizing systematically), you'll create more consistent, efficient, and professional designs.
Remember these key principles:
Always prioritize SVG for scalability and quality. Create components immediately to save time and maintain consistency. Use appropriate variants (colored, black, white) for different contexts. Respect minimum sizes and brand guidelines. Export correctly for your specific use case.
Whether you're designing UI mockups, creating presentations, or building comprehensive design systems, mastering logo workflows in Figma will significantly improve your productivity and output quality.
Ready to streamline your Figma logo workflow? Explore pre-formatted logo collections at LogoToUse with colored, black, and white variants ready for immediate use in your next project. These professionally prepared assets serve as perfect placeholders during design phases, helping you maintain visual consistency and speed up your workflow.
Subscribe to get fresh stories, tips, and logo resources delivered straight to your inbox.
'Stuff you need to read we cover it here
Design By OwlsTech Service
.svg)
