E'thing about Logos, Design & Tools

Figma has become the go-to design tool for UI designers, product teams, and brand professionals worldwide. With over 8 million users as of 2024 (Figma Community Stats), knowing how to properly handle logos in Figma is essential for creating polished designs, mockups, and presentations.

Choosing between a wordmark and a symbol logo isn't about picking the "better" option. There is no universal winner in the wordmark vs symbol logos debate. The right choice depends entirely on your brand stage, the strength of your name, and where your logo will appear most often.

The world of branding has undergone a dramatic transformation over the past decade. Complex, ornate logos have given way to clean, stripped-down designs that prioritize clarity over decoration. This shift isn't arbitrary. It's a calculated response to how we consume brands in the digital age.

Your logo is often the first thing visitors see when they land on your website. But choosing the wrong file format can make it load slowly, look blurry on high-resolution screens, or fail to display properly across different browsers.

If you've ever downloaded a logo package or worked with a designer, you've probably encountered an EPS file. It might have left you wondering: What is this format? Do I actually need it? You're not alone. EPS logo files have been around for decades, but their role in modern design workflows isn't always clear. Some designers swear by them. Others have moved on entirely to newer formats like SVG.

Modern brands see packaging as more than simple wrapping. It now reflects a company’s values, sustainability goals, and attention to detail.

Go beyond surface aesthetics to understand the structural elements that make logos work. Learn how designers manipulate space, weight, and proportion to create effective brand marks.

‍Understanding the seven main categories of logos helps you choose the right approach for your brand. Learn the strengths, weaknesses, and ideal use cases for each logo type.

Discover the timeless principles that separate forgettable logos from iconic brand marks. Learn what professional designers consider when creating logos that stand the test of time.

Not everyone needs a $10,000 custom logo—but not everyone should use a free logo maker either. Learn when DIY makes sense, what skills you actually need, and how to avoid common pitfalls.

There are more than 120+ million logos designed that are archived!

Very excited to be live on PH. 🎉🎉🎉🎉🎉🎉🎉